How Crosshatch & Duck and Cover Use Flair to Eliminate Discount Confusion and Drive More Sign-Ups

Key Highlights

The Story: A Multi-Brand Fashion Group Running Smarter Promotions

Crosshatch and Duck and Cover are part of The Boi Group, a multi-brand fashion retailer operating multiple ecommerce websites, with nine stores currently using Flair.

This case study focuses on Crosshatch Clothing and Duck and Cover, the group's two largest menswear brands, where Flair was first rolled out to improve promotional clarity before being adopted across the wider store portfolio.

Both brands are known for offering stylish, affordable clothing and running frequent promotions, including site-wide discounts, product-specific offers, clearance pricing, and sign-up incentives.

As promotional activity scaled across brands and stores, the team needed a clearer way to communicate discounts to customers without adding complexity to their workflows.

The Challenge: Making Discount Messaging Clear at Scale

Before using Flair, the group faced several recurring issues:

• Customers were unsure which discount codes applied to which products
• Product and collection pages lacked clear visual indicators for promotions
• Customer service teams received frequent queries about discounts
• Managing promotions across multiple stores required manual effort

With multiple concurrent campaigns running at any given time, unclear discount messaging was creating friction for both shoppers and internal teams.

The Solution: Flair by Flair Commerce

Flair provided a clean, visual way to communicate promotions exactly where customers make buying decisions.

The team now uses Flair to:

• Display badges that clearly show when products qualify for specific discount codes
• Highlight clearance items and special deals across product and collection pages
• Promote sign-up discounts using banners, triggering pop-ups that encourage email subscriptions
• Schedule promotions in advance, allowing campaigns to run automatically without ongoing management

By centralising promotion setup and scheduling, the team reduced promo setup time by 50% while managing promotions consistently across nine stores automatically. This made it easy to roll out campaigns at scale while maintaining a clean, on-brand shopping experience.

The Results: Fewer Support Queries, Stronger Promo Performance

Since implementing Flair, the group has seen:

• A noticeable reduction in customer service queries related to discount confusion
• Higher usage of discount codes, driven by clearer visibility on product and collection pages
• Increased email sign-ups, supported by product page banners and sign-up prompts
• More efficient promotion management across multiple brands and storefronts

Clearer messaging at the point of sale helped remove friction from the customer journey and improved overall promotional performance.

What They Love Most About Flair

"The ease of use and powerful scheduling features. Being able to set everything up in advance and let it run without ongoing management is a huge benefit for us."

Built for Brands Running Promotions at Scale

Whether managing one Shopify store or multiple brands, Flair helps merchants:

• Communicate discounts clearly
• Reduce customer confusion
• Increase sign-ups and code usage
• Run promotions without added operational overhead

Flair by Flair Commerce has become a core part of how Crosshatch and Duck and Cover manage promotions across their stores.