How Protein Package Boosted Sales by 17% Using Flair's Visual Merchandising Tools

Key Highlights

The Story of Protein Package

Protein Package is a health-focused pick-and-mix snack store built for people who want to eat better without giving up variety or taste. Customers can create their own snack boxes packed with protein bars, vitamin-rich drinks, and functional foods tailored for a healthier, more active lifestyle.

As a lean, fast-moving team, Protein Package needed an easy way to visually communicate things like:

• Which products were new, trending, or running low
• Dietary filters like vegan, gluten-free, or low-carb
• Time-limited promotions like Black Friday flash sales

But before Flair, they struggled to do all of that without sacrificing their store's clean, colorful, on-brand look.

The Challenge: Highlighting Promotions & Product Features with Impact

Prior to Flair, they faced a few key hurdles:

• No easy way to spotlight special offers or new products
• Limited visual tools to show key attributes like "Vegan" or "Low Carb"
• Urgency was hard to convey, and most visual tweaks required time-consuming design work
• Brand consistency was difficult to maintain without designer input

With a small team and no time for manual updates, they needed a solution that was flexible, visual, and automated.

The Solution: Flair by Flair Commerce

Flair allowed Protein Package to transform their merchandising in a few key ways:

• Added dynamic badges like "Bestseller," "Vegan," "Clearance," and "New Arrival"

• Positioned badges next to the Add to Cart button for maximum impact
• Used seasonal banners on collection pages during high-stakes promos (e.g. Black Friday)
• Matched badge colors to their bright brand palette for a seamless storefront look

Flair also made it easy to pull in product tags already in use on Shopify, saving hours of setup and keeping everything organized.

Promoting New Arrivals

Protein Package's customers tend to reorder the same products, but they're also keen to try new flavors and brands. Using Flair's "New Arrivals" recipe, the team automatically added a "New Release" badge to any product added in the last 30 days, making new items instantly discoverable without any manual work.

"These new products saw a 175% boost in sales compared to previous product launches that didn't use this strategy."

Moving Clearance Stock

With perishable products, slow-moving stock needs to sell before expiry. The team used Flair to add a "Clearance" badge to products in their clearance collection, making discounted items immediately visible to shoppers.

"Since using Flair badges, clearance items saw a 275% increase in sales, while reducing questions from customers about the discounted products."

The Results

After implementing Flair, Protein Package saw measurable improvements across the board:

• 17% total sales increase in the first 3 months
• 175% boost in new product launch sales with automatic "New Release" badges
• 275% increase in clearance sales with dedicated "Clearance" badges
• Promo management became faster and more visual
• Their storefront stayed vibrant and on-brand with no designer needed
• Badges could be launched or adjusted in minutes, not hours

"It's made it much easier to manage our promotions visually and keep our storefront engaging, which is huge when you've only got a small team."

What They Love Most

"Flair is so intuitive and automated. It saves us tons of time by using tags we already had in Shopify. Everything looks professional, and the real-time urgency definitely helps drive conversions."

Small Team, Big Results

Flair helps small teams like Protein Package do more with less. Whether it's highlighting dietary filters, spotlighting bestsellers, or running time-sensitive promos, Flair delivers fast, flexible merchandising tools that drive action. Flair by Flair Commerce has directly helped increase conversions on Shopify.