Best Shopify Apps to Increase Conversions in 2026

With so much competition out there, it can be tough just convincing shoppers to visit your store.

But persuading them to actually buy something is a whole other issue.

Per Adobe, the average e-commerce conversion rate is 3.65% — meaning fewer than four in every 100 consumers take a desired action (like signing up for a newsletter or purchasing a product) when visiting an online store.

Not great, right?

Still, it’s not all bad news, because there are literally hundreds of Shopify apps designed to boost your store’s conversion rate. To help you choose, we’ve rounded up a curated list of Shopify apps that can increase conversions across product merchandising, trust-building, personalization, search, speed, and on-site engagement.

Let’s get into it…

Comparison Table

App	Best For	Price	App Store Rating
Flair	Product badges, banners, urgency, and promotion visibility	$29 – $99/month	5 ★
Judge.me	Product reviews and social proof	$0 – $15/month	5 ★
Growave	All-in-one retention and conversion tools	Free – $49+/month	4.8 ★
Shopify Search & Discovery	Site search and product recommendations	Free	4.6 ★
Rebuy	Personalized recommendations, upsells, and cross-sells	$99 – $749/month	4.9 ★
TinyIMG	Page speed, image optimization, and SEO	$0 – $24/month, or $96/year	5 ★
Qikify	Popups, visitor counters, and social proof	$0 – $19.99/month	4.9 ★
Lucky Orange	Heatmaps, session recordings, and conversion funnels	$0 – $79/month	4.7 ★
ReelUp	Shoppable videos	$0 – $399/month	5 ★
Visually	A/B testing, personalization, and CRO	$19 – $199/month	4.9 ★
Smart Product Filter & Search	Product filtering and site search	$19 – $69/month	4.9 ★
Personizely	Website personalization and popups	$39 – $99/month	4.9 ★
StoreLab	Mobile app growth service	$499 – $999/month	5 ★

Disclaimer: Ratings and pricing are based on publicly available Shopify App Store data at time of writing. Please confirm current details before making any purchase decisions.

Flair

Best for: Highlighting promotions, best-sellers, urgency, scarcity, and product-level conversion triggers

What it does: The easier it is for shoppers to find your best products and promotions, the higher your conversion rate will be. Flair can help, making it easy to add automated product badges and labels to highlight top-sellers and attractive deals.

Standout features:

• Create automated promotions based on pre-set rules like availability, price, and savings.
• Drive conversions through urgency and scarcity by adding countdown timers to key pages.
• Build 20+ promotion types, including discount codes, BOGO, and fixed pricing.
• Works with all Shopify themes (as well as Shopify Markets and Shopify B2B wholesale).
• Customize product badge color scheme, size, and appearance to best fit your branding.

Price:

Flair offers three paid plans, ranging from $29 – $99 per month. All include a 14-day free trial.

What users say:

“Highly recommend! The app helps with social proof, scarcity, promotions, and helps you position new products. Everything is customizable and easy to navigate.”

— Lindas Dekor, Shopify merchant

View app

Judge.me

Best for: Building trust with product reviews and user-generated content

What it does: Did you know 45% of shoppers won’t buy a product with no available reviews? Judge.me can help, offering tools to collect customer reviews and display them across your store.

Standout features:

• Send automated review request emails after customers receive their orders.
• Boost engagement with review content by requesting photo and video reviews.
• Increase conversion rates on key pages by adding star ratings, product reviews, trust badges, and review carousels.
• Display star ratings on Google and Meta.
• Import existing reviews from other platforms, including Loox and Yotpo.

Price:

Send unlimited review requests with Judge.me’s free plan, or upgrade to the paid plan ($15 per month) to unlock premium tools, integrations, and widgets.

What users say:

“This app has worked so well for our store. We find it offers so many features for a reasonable price.”

— Glitter Planet, Shopify merchant

View app

Growave

Best for: Combining reviews, loyalty, wishlists, referrals, and social proof in one app

What it does: Did you know that increasing customer retention by just 5% can boost profits by up to 95%? Growave helps Shopify stores turn one-time buyers into repeat customers by combining multiple retention and conversion tools into a single app.

Instead of relying on separate apps for reviews, loyalty programs, wishlists, and referrals, Growave brings everything together in one place. Merchants can reward customers for purchases and engagement, collect and showcase user-generated content, and encourage repeat visits with personalized incentives. With built-in integrations and automation, it’s designed to simplify your tech stack while strengthening long-term customer relationships.

Standout features:

• Run loyalty and rewards programs with points, VIP tiers, and referral incentives.
• Collect and display product reviews with photos and automated request emails.
• Add wishlist functionality with back-in-stock alerts and reminder emails.
• Launch referral programs to drive word-of-mouth growth.
• Showcase Instagram UGC and social proof across your store.
• Integrate with tools like Shopify POS, Klaviyo, and Omnisend.

Price:

Growave offers a free plan. Paid plans start at around $49/month and scale based on order volume, unlocking advanced features, integrations, and customization options.

What users say:

“Growave streamlines member operations, allowing us to manage campaigns, points, and member data all within a single plugin. This eliminates the need for multiple tools, saving time and improving overall operational efficiency."

— Pitaka, Shopify merchant

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Shopify Search & Discovery

Best for: Improving site search and product recommendations with Shopify’s native app

What it does: Search & Discovery is Shopify’s in-house site search app. It helps shoppers find the right products, making them more likely to buy.

Standout features:

• Create custom synonym groups to return more relevant site search results (e.g. “white sneakers” and “white tennis shoes”).
• “Boost” specific products so they show up higher in relevant search results.
• Add complementary and related items to product pages to boost upsells and cross-sells.
• Access insights on how shoppers browse and search across your store.

Price:

Free!

What users say:

“Helpful, easy to navigate, and makes the customer search and discovery game easier.”

— Karavan Clothing, Shopify merchant

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Rebuy

Best for: Personalized product recommendations, upsells, and cross-sells

What it does: In a world where 61% of consumers expect brands to tailor experiences based on their preferences, personalization is a key tool in boosting conversions. Rebuy can help by enabling store owners to provide personalized product recommendations and search results.

Standout features:

• Deliver AI-powered recommendations and search results based on the shopper’s preferences.
• Showcase your best-sellers with product recommendation popups.
• Boost your conversion rate by offering accelerated checkout capabilities.
• Add star ratings to in-cart product ratings to increase your average order value.
• A/B-test personalization features (like popups and in-cart recommendations) to understand what plays best with your audience.

Price:

Rebuy offers four paid plans, ranging in price from $99 – $749 per month. All include a 21-day free trial.

What users say:

“If you're already making money, this will definitely make you more.”

— Maud’s Coffee & Tea, Shopify merchant

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TinyIMG

Best for: Improving speed, image optimization, and SEO basics

What it does: TinyIMG offers a whole suite of SEO tools, covering everything from page speed and image optimization to AI-generated meta descriptions and 301 redirects.

Standout features:

• Use one-click image compression and resizing to boost page speeds and increase your conversion rate.
• Automatically optimize site speed using lazy load.
• Improve your SEO performance with broken link detection and 301/404 redirects.
• Generate AI-written meta descriptions and image alt text to boost click-throughs from search engines.

Price:

TinyIMG is free for up to 50 image optimizations per month. Or access higher usage limits and premium features by upgrading to a paid plan ($14 – $24 per month, or $96 per year).

What users say:

“It's a set it and forget it app. My team doesn't have to worry about product images while uploading; they get sorted automatically.”

— Omega Walk, Shopify merchant

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Qikify

Best for: Adding popups, visitor counters, and lightweight social proof

What it does: Qikify is a sales popup app designed to boost conversions through social proof and urgency and scarcity-related messaging.

Standout features:

• Encourage shoppers to take action using recent purchase popups, sales popups, and visitor counters.
• Boost retention and decrease bounce rate with exit-intent popups.
• Track popup impressions, engagements, and conversions via your Shopify admin.
• Create responsive popups to boost conversion rates on mobile devices.
• Manage all popup campaigns from a single dashboard.

Price:

Qikify is totally free for up to 500 visitors and ~5,000 impressions a month. Upgrade to a paid plan (from $6.99 – $19.99 per month, based on your Shopify plan) for unlimited visitors and impressions.

What users say:

“Fantastic product, integrates seamlessly, lots of features. Free plan is generous, and there are affordable upgrades after that.”

— Read To Me, Shopify merchant

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Lucky Orange

Best for: Finding conversion blockers with heatmaps and session recordings

What it does: Lucky Orange is a heat-mapping app that offers visual insights into how shoppers behave on your store — including product browsing, cart abandonments, and the checkout process.

Standout features:

• View session recordings and live user journeys to understand the reasons behind cart abandonments.
• Find out where shoppers tend to drop out of the path to purchase using pre-built conversion funnels.
• Use heatmaps to discover which areas of your site customers interact with (and which parts they ignore).
• Learn what users actually think of your store by creating customer surveys.
• Use checkout analytics to see how people behave on your key conversion-driving pages.

Price:

Free for up to 100 sessions per month, with 30 days of data storage. Paid plans range from $19 – $79 per month and include more monthly sessions, while the two most expensive plans also offer 60-day data storage periods.

What users say:

“It's helped us spot little issues we never noticed before, and fixing them has boosted our conversions.”

— Mizizi, Shopify merchant

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ReelUp

Best for: Turning Instagram, TikTok, and UGC videos into shoppable content

What it does: ReelUp allows Shopify merchants to import content from Instagram and TikTok and convert it into shoppable videos (with zero impact on the speed of your site).

Standout features:

• Import any video from Instagram and TikTok and make it shoppable — including your existing user-generated content.
• Display shoppable videos in various formats, including carousels and Instagram Stories-style videos.
• Natively embed videos in autoplay mode across all devices.
• Tag multiple products in each video.
• Track video performance across metrics like impressions, clicks, and revenue.

Price:

ReelUp’s forever-free plan includes up to 100 monthly video views and ~500 monthly clicks. Access higher usage limits by upgrading to a paid plan, ranging from $39.99 – $399 per month.

What users say:

“Easy-to-use interface and smooth performance without bugs all make this an exceptional app! We tried many others, but none of them are as good or as smooth as ReelUp.”

— Shouf, Shopify merchant

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Visually

Best for: Running A/B tests and personalization campaigns without code

What it does: Visually is a no-code conversion rate optimization app incorporating A/B testing, personalization, product recommendations/upsells, and more.

Standout features:

• Build full-funnel A/B tests in minutes with zero coding skills using the smart visual editor.
• Choose which audiences to target with individual tests.
• Boost conversions with automated personalization, such as displaying “Buy again” CTAs to returning customers.
• Offer AI-powered product recommendations at any stage of the customer’s journey.

Price:

Visually is free for dev stores. Assuming your store is already live, it costs $19 – $199 per month, with higher-priced plans including larger monthly order limits. All paid plans include a 14-day free trial.

What users say:

“Visually has changed the game for us with A/B testing and targeting specific customer groups and demographics with different content.”

— Veynd, Shopify merchant

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Smart Product Filter & Search

Best for: Helping shoppers navigate larger product catalogs

What it does: You can probably guess what Smart Product Filter & Search does (great name!). It’s all about helping shoppers track down exactly the right product for their needs, which can have a big impact on your conversion rate.

Standout features:

• Let customers instantly filter products by price, size, color, tag, vendor, brand, and more.
• Provide automated suggestions, search redirects, and synonym-based recommendations in site search results.
• Enhance product visibility by displaying variants as separate items on collection pages.
• Identify top site search queries and frequently filtered options using analytics data.

Price:

Smart Product Filter & Search is free for development stores. Paid plans cost from $19 – $69 per month and include a 14-day free trial.

What users say:

“Love this app and it is an essential part of our website. Not only for filtering and searching but also great at showing variant images in products in the collection pages.”

— BaseNZ, Shopify merchant

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Personizely

Best for: Creating personalized popups, offers, and cross-sells

What it does: Personizely offers a whole suite of tools for increasing customer engagement and conversions, including popups, website personalization, and A/B testing.

Standout features:

• Reduce cart abandonments with exit-intent popups.
• Create high-converting popups fast based on 100+ templates.
• Build personalized user journeys based on customer segments like geolocation and device type.
• Offer personalized cross-sells and upsells to increase your average order value.
• Run A/B tests to identify your top-performing offers and popups.

Price:

Personizely is free to install for demo stores. Paid plans range from $39 – $99 per month and include a 14-day free trial.

What users say:

“There's a lot you can do with this app once you start exploring all its functionalities — great for collecting customer data and feedback.”

— Coastwood Furniture, Shopify merchant

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StoreLab

Best for: Converting a Shopify store into a branded mobile app

What it does: 79% of traffic to Shopify stores comes from a mobile device, and mobile apps convert 3x better than mobile websites. By creating a mobile app for your Shopify store, you’re generating a whole lot more sales.

So if you want to grow your Shopify store's revenue, StoreLab can help. Both mobile app plans include a fully designed, personalised, and customizable iOS & Android mobile app for your store, helping you boost sales, increase AOV, and drive customer loyalty.

Standout features:

• Build brand awareness with an iOS & Android mobile app
• Sustainably grow your sales month on month
• Improve customer experience with smoother shopping and checkout
• Recover lost sales with unlimited abandoned cart notifications
• Expert account management and customer support

Price:

Shopify growth service from $499 - $999 per month.

What users say:

"Can highly recommend StoreLab! The product is amazing and the service from the team is top notch - they are all super friendly and knowledgeable. Without a doubt a great addition to any Shopify store looking to grow!"

— ElegaSkin

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FAQs

What is a good conversion rate for Shopify?

The average conversion rate for Shopify stores is 1.75%, rising to 1.85% for “larger” stores, according to Littledata. A conversion rate of 2.8% would put you in the top quartile of stores, while the highest conversion rate identified by Littledata is 8%.

For ways to improve your conversion rates, check out our in-depth guide: How to Increase Conversion Rates on Shopify.

Which apps help increase conversion rates on Shopify?

Based on App Store reputation, conversion impact, and breadth of use case, the best Shopify apps for increasing conversion rates are:

• Flair, for highlighting your best products and promotions with product badges
• Judge.me, for capturing and showcasing customer reviews
• Growave, for combining reviews, loyalty, wishlists, referrals, and social proof
• Shopify Search & Discovery, for improving native search and recommendations
• Rebuy, for personalized recommendations, upsells, and cross-sells
• TinyIMG, for optimizing images and page load speeds