Burst Commerce is now Flair Commerce

1 min
Jan 12, 2026

We've updated our company brand from Burst Commerce to Flair Commerce. This is a branding change to unify our products and communications around the Flair name you already know.

What's changing

  • Our brand is now Flair Commerce
  • You'll see updated branding across our website and communications

What's not changing

Your apps work exactly the same. Flair and Best Seller Insights continue to operate as they always have. No action is required on your part.

Your plan stays the same. Your current subscription, pricing, and features remain unchanged.

Same team, same support. The people behind the apps haven't changed. You'll continue to receive the same level of support and regular updates.

Why the change

Flair has become our flagship product, and most merchants already know us by that name. Unifying under Flair Commerce makes it clearer who we are and simplifies things going forward.

Questions?

If you have any questions about this update, contact us — we're happy to help.

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